Reno Tahoe Brand project: Community Meetings Underway
For the past week the RSCVA marketing department has conducted a series of meetings in the community. The presentation has focused on the research and rationale behind the new marketing strategy that will be considered for approval by the RSCVA Board on Thursday, Sept. 24.
As other postings on this blog reiterate, the new strategy focuses on ways to overcome 11 straight years of declining visitation to the region. The effort targets a new group of visitors that are motivated by a new message about the region.
Everyone is of course, incredibly busy these days; however, there are still more meetings taking place before the Sept. 24 board meeting. Here is a complete listing of those meetings.
September 22 at 4 pm
Reno-Sparks Convention & Visitors Authority4001 S. Virginia Street, Suite G
Board Room
September 23 at 2pm
National Bowling Stadium300 N. Center Street
Stadium Club – 4th Floor
To attend one of these meetings please RSVP to Sally Moore at smoore@rscva.com.
In my biased opinion, reaction to the new strategy has been overall positive and there appears to be a great deal of curiosity about the final advertising creative elements. Unfortunately, those will remain under wraps until after the Board of the RSCVA approves the new direction. Please post your questions about the project in the comments section. We will answer all of them in a timely fashion.
- To read about the Reno Tahoe’s market potential research, check out Branding Reno Tahoe: Research is Key.
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